Youth: Catalysts for Voluntary Blood Donation

Voluntary blood donation remains one of the most vital yet  underutilized resources in modern healthcare. Every year, on June 14, the world observes World Blood Donor Day to highlight the life-saving impact of safe, voluntary blood donations and to encourage more people to become regular donors. In Jammu and Kashmir, there has been a compelling appeal for voluntary blood donation, emphasizing that youth play a crucial role in building a sustained culture of giving. This message underscores a fundamental truth: while medical infrastructure and blood banks are essential, it is the attitude and participation of society—especially the youth—that determine whether blood donation becomes a routine act of compassion or remains an occasional emergency response.

A single unit of donated blood can save multiple lives. It is indispensable for accident victims suffering severe blood loss, patients undergoing complex surgeries, mothers experiencing postpartum hemorrhage, and individuals living with chronic conditions such as thalassemia, sickle cell anemia, and other blood-related disorders. Despite this, many blood banks in India, including those in Jammu and Kashmir, face chronic shortages, especially during holidays, summer months, and times of crisis. Voluntary, non-remunerated donation is the only sustainable way to ensure a safe and adequate blood supply. Unlike replacement donation, where family members are asked to donate only when a patient needs blood, voluntary donation builds a reliable reservoir that is available when least expected but most needed.

Young people possess unique qualities that make them ideal ambassadors for voluntary blood donation. They are energetic, socially aware, digitally connected, and often more open to taking initiative for civic causes. Youth have the energy, awareness, and social influence needed to inspire others. In a society where blood donation is still sometimes surrounded by myths, superstitions, or fear, young donors can act as trusted role models who normalize the act and dispel misconceptions. Youth can leverage social media platforms like Instagram, WhatsApp, and Facebook to spread awareness, share personal donation stories, and organize campus or community drives. Universities, colleges, and schools provide natural ecosystems for building a culture of giving. When blood donation becomes a peer-led, youth-driven movement rather than a top-down directive, participation rates increase significantly. Young professionals, too, can integrate blood donation into their corporate social responsibility initiatives or workplace wellness programs. Moreover, the habit of voluntary donation, once formed in youth, tends to persist throughout life. A person who donates blood for the first time at age 18 or 20 is more likely to become a regular donor over the next decades, creating a stable donor base that benefits society for generations.

Despite its importance, voluntary blood donation in India faces several challenges. These include fear of pain or weakness, misconceptions about health effects, lack of awareness about nearby blood banks, and insufficient promotion of regular donation. In some communities, cultural or religious misunderstandings further hinder participation. The emphasis on awareness is critical. Sustained initiatives committed to spreading knowledge, encouraging voluntary donors, and serving humanity through sustained blood donation initiatives address these barriers directly. Awareness campaigns must be continuous, not limited to World Blood Donor Day alone. They should explain that donation is safe, sterile, and does not weaken the body when done responsibly, outline the simple eligibility criteria and the quick process involved, clarify the exact types of patients who benefit from donated blood, and provide the location and contact details of the nearest government blood banks in Jammu and Kashmir. Government hospitals in Jammu and Kashmir offer free, safe blood donation services, yet many people remain unaware or hesitant to visit them. Targeted outreach by youth groups can bridge this gap.

Building a culture of voluntary blood donation requires more than occasional appeals; it demands a shift in social norms. When donating blood becomes as normal and expected as voting, recycling, or helping a neighbor in need, the culture has truly changed. Youth are uniquely positioned to lead this transformation. Individual actions matter: each young person can commit to donating blood at least once a year, encourage friends and family to do the same, and participate in or organize local blood donation camps. Collective actions amplify impact: student unions, youth clubs, religious organizations, and corporate employees can coordinate regular drives in partnership with government blood banks. The message is both urgent and hopeful: the capacity to save lives is within our reach, and the youth hold the key to unlocking it. By embracing voluntary blood donation as a regular, valued, and proud act of service, Jammu and Kashmir—and indeed the entire world—can move closer to a future where no life is lost due to lack of timely blood.

World Blood Donor Day serves as an important reminder that blood cannot be manufactured; it can only be given. Voluntary blood donation is one of the noblest services to humanity, and its sustainability depends on the active participation of society, especially its youngest members. Youth are not just future leaders; they are present-day change-makers who can build an enduring culture of blood donation. By combining awareness, accessibility, and youth leadership, communities can ensure that every accident victim, surgery patient, thalassemia sufferer, and person in need receives the life-saving gift of blood—when they need it most.

 

Jhajjar Kotli: Jammu's Natural Heritage Bypassed

Jhajjar Kotli was once a lively place just a short drive from Jammu city, known as a favorite spot for families to escape the harsh summer heat. Old photographs from the 1990s in our homes show busy people enjoying the clear water, smooth stone pools, and green hills that made this area special. In addition to its beauty, Jhajjar Kotli played a big role in the local economy, helping street vendors and nearby shops by attracting many visitors. Travel groups often praised it as a hidden treasure, making it the top choice for short trips. It was also a popular spot for school outings and outdoor learning. Teachers liked using the place as a classroom where students could study nature by looking at rocks, identifying plants, and watching how water flows. These trips combined fun with learning, as children drew waterfalls, played games by the river, and shared meals. These experiences created lasting memories, a love for the outdoors, and a lasting curiosity about nature among young people.

Today, however, Jhajjar Kotli is in a sorry state, neglected and empty, leaving only memories of a paradise that once was a key part of Jammu's tourism. The place is overgrown with weeds, and litter covers the land. The old walkways are breaking down and falling into the stream, while the once lively waterfalls are now polluted and deserted, with no visitors. Several issues have caused this sad decline. First, a new elevated highway was built right over the area, making it completely inaccessible. Also, a lack of funding stopped repairs and cleaning services, causing the site to fall into disrepair. Instead of trying to adapt, the tourism department handled the situation carelessly. Moreover, waste from nearby towns filled the water systems, and natural wear and tear caused more damage, making the place less attractive.

Jammu can revive this place with focused efforts. Jhajjar Kotli has great potential to become an eco-friendly weekend getaway. Preserving it is no longer just about leisure; it's a duty to protect Jammu's shared memories and natural heritage. To begin, a single authority should be given control to manage the site. Next, the National Highways Authority of India (NHAI) should help build a safe exit ramp from the main highway to the original site. At the same time, the administration needs to launch a clean-up drive to remove unwanted vegetation from the stone stairs and clear the natural pools of mud and debris.

To generate interest again, we should post old photos on social media and use local community pages to remind people of the past and attract younger visitors who enjoy short trips. Organizers can then plan new school visits with guides, working directly with teachers to make these visits both educational and fun. These trips can teach children about the local environment and history, just like before, while fostering a sense of community and offering schools a low-cost, nearby activity. In the end, these steps can restore Jhajjar Kotli's charm and joy for future generations, provide jobs for locals, increase tourism revenue, and preserve a part of Jammu’s heritage before it disappears forever.

 

Congress Reality Versus Expectations

 Two decades in politics is a long time. Leaders keep learning, but eventually they must account for their record and make hard choices. Moreover, the fast-changing political world won't wait forever. Ironically, after 20 years in active politics—including not taking the top job in India's oldest party, the Indian National Congress—Rahul Gandhi remains at a crossroads. Consequently, he seems unsure which path to take. He has become the party's unofficial boss, even as his aides insist that Mallikarjun Kharge is the duly elected president. No one denies the facts, but reality on the ground tells a different story. Mallikarjun Kharge has been Congress president for over three years after beating Shashi Tharoor, with full backing from Rahul Gandhi and his family. Furthermore, Sonia Gandhi openly supported Kharge. Since then, Tharoor—doubted by Gandhi loyalists—has been labeled a rebel. In practice, Rahul Gandhi remains the real boss, pulling the strings. Everything Rahul did in these three years bears his mark. Equally, everything he didn't do also bears his mark, and that dual responsibility shapes both credit and blame.

Recently, the Congress found a new alliance partner and a new lease of life in South India in the assembly elections. However, that alone is insufficient to win the 2029 Lok Sabha elections. Therefore, ignoring the need to revive the party won't help if the strategy is only to come to power via alliance partners. This contradiction is dangerous and badly needs a fix. Worse still, the momentum from Rahul Gandhi's tough Bharat Jodo Yatras (BJYs) is fading fast. Without a clear, follow-up plan, divided party units—from the national All India Congress Committee (AICC) down to state units—aren't spreading Gandhi's message to the grassroots. Moreover, BJP sympathizers inside Congress are effectively running some state Congress committees (PCCs) in many places, creating a governance and organisational challenge.

If this points to Rahul Gandhi's weaknesses, it also reflects failures within his close team—either to keep the momentum from those huge events alive on the ground or to provide candid, strong advice. Indeed, party insiders at the AICC often complain—and the public frequently asks—"Who are Rahul Gandhi's advisers?" Frankly, no one knows. Another big gripe is how hard it is to reach Gandhi and his AICC team, especially general secretary (organisation) K. C. Venugopal. This applies to party leaders, ordinary workers, and the general public. In short, it's a problem only Rahul Gandhi himself can fix. He has a complex personality and strong knowledge, but he often forgets that top leaders must lead from the front through visible actions as well as strategy. His persistent advocacy for marginalized groups is admirable and defines part of his political identity. Nevertheless, his primary objective must be broader: to win back the party's core supporters, especially the urban and aspirational middle class who once formed Congress's backbone.

Today, Indian politics has changed fast and is now overwhelmingly governed by social media narratives. The Congress isn't prepared to respond cohesively or stay ahead of these rapid shifts. In contrast, the BJP and Modi's team are quick with damage control and adept at reframing debates. Therefore, Congress and Rahul Gandhi must shed complacency if they want to be competitive. He cannot appear as a lone warrior—he needs to build and lead a competent, visible team quickly and decisively. Indecision and secrecy within the AICC have exacerbated organizational challenges.

While Modi keeps his distance from many BJP workers, his popularity endures because the BJP's organisation provides solid backing and a willingness to make tough calls. Consequently, an opposition leader like Rahul—constantly watched by rivals—cannot ignore internal challenges or the need to adapt. For example, the J&K Congress renaming the Jammu office as ‘Rajiv Bhawan’ shows a symbolic disconnect—the new generation may not connect with Rajiv Gandhi the same way, having grown up watching Narendra Modi since 2014. Ultimately, reviving Congress requires courage, conviction, strength, and flexibility; therefore, political reality must be honestly scrutinised against political expectations for the party to recover.

New Lawyers Struggle To Survive

Ever since demands have been raised to establish a National Law University (NLU) campus in Jammu, I have wondered whether its graduates—trained at this prestigious institution—will practice in J&K. I am not optimistic. Another question stays; will they transform Jammu's legal system by making professional life economically viable for graduates from other law colleges? I lack answer to this question. These questions came to my mind because in India law degrees promise grand dreams and prestigious careers, but the vast majority of students face economically extremely challenging and disappointing outcomes.

As a law graduate myself and then having taught law in a college, I have witnessed this bitter truth through close observations of peers and my numerous students who graduated with law degrees. Even after diligently completing several internships at law firms or courts, law graduates yet find themselves stuck in entry-level junior lawyer positions that pay a meager stipend of just ₹5,000 to ₹15,000 per month in J&K—particularly those who studied at mid-tier law institutions in or outside Jammu and Kashmir. These widespread experiences clearly reveal a deeply rooted and systemic problem within our country's legal education and employment framework of law graduates.

Additionally, India presently has about close to 2,000 law colleges that collectively produce around 100,000 new law graduates each year, but unfortunately, only roughly 4,000 of these graduates come from the prestigious group of top National Law Universities, often referred to as NLUs. India has an astonishing total of around 20 lakh lawyers, but a large segment of them either sits inactive without engaging in legal practice or find it difficult to make a modest living—indicating that the genuine count of fully active and employed lawyers is probably  near to only 13-14 lakh at most. Due to this oversupply, the most renowned top law firms carefully choose only a small number of exceptional students annually—for instance, merely 555 recruits from the whole 2025 graduating cohort of 100,000 students. Likewise, obtaining positions in the judiciary is an even greater risk, as the chances of success are extremely slim despite more than 5,000 open vacancies needing to be filled.

Furthermore, I recognize that for first-generation lawyers in any family practicing law in courts involves a tough 7-10-year journey characterized by persistently low salaries and unending hard work, which understandably deters numerous young hopefuls, particularly when paired with the soaring cost of living in today’s urban environments. Consequently, recent graduates opting to begin their careers in court litigation have to accept starting salaries ranging from ₹3,000 to ₹14,000 monthly, which inevitably compels many to pursue unrelated side jobs to make ends meet or move back in their family businesses due to financial constraints.

Conversely, I have observed that alumni from prestigious NLUs tend to excel financially and experience superior work opportunities. For example, the National Law School of India University in Bengaluru students get an average salary package of ₹16 lakh per year, alongside commendable placement statistics; NLU Delhi reaches even greater numbers with an average of ₹18 lakh; whereas West Bengal National University of Juridical Sciences (WBNUJS) in Kolkata distinguishes itself with an average salary of ₹20 lakh and nearly flawless placement success. Nevertheless, the scenario shifts significantly for mid-tier NLUs, as average salaries fall to ₹7-14 lakh per year and fewer students find employment. It turns particularly bleak for students from smaller private colleges, who frequently only manage to earn ₹2-6 lakh with poor job prospects.

Moreover, graduates from institutions not ranked among the top 10 NLUs face a true and persistent crisis—a scenario that is entirely different from the wider prospects accessible to engineering graduates, who enjoy significantly varied job options—mainly because opportunities are influenced more by the perceived prestige of their college than by real skills or competencies. Therefore, it would be wise for new law graduates to contemplate turning towards different career options such as legal consulting, corporate compliance, public policy roles, or freelance legal advising—fields where transferable skills like strong analytical reasoning, ethical decision-making, and effective communication are particularly valuable.

Above all else, the key advice is to grab hold of any paying job opportunity that comes your way first and foremost, simply to achieve basic financial independence, and then strategically build and advance from that foundation over time.  To truly fix this broken system, we urgently need a set of practical, actionable steps implemented across the country. For students and recent graduates, the focus should be on prioritizing practical skills over mere academic degrees. Next in line, building a strong professional network early on is crucial—whether by joining active online lawyer communities on platforms like LinkedIn, participating in free webinars hosted by industry experts, or actively seeking out mentors from mid-sized law firms who can provide real-world guidance.

Also, it pays to keep an eye on non-traditional, non-courtroom career paths such as contract drafting for innovative startups, or policy advocacy roles within non-governmental organizations—these avenues often deliver better and quicker financial returns compared to the slow grind of litigation. Likewise, law schools should assume accountability by specifically establishing collaborations and agreements with law firms and corporations to ensure compulsory internships for every student and highest placement opportunities. Simultaneously, it is crucial to adopt intelligent strategies to reduce student enrollment in ineffective or struggling colleges for which government and the Bar Council of India should adopt a strong stance on quality control by closing or merging institutions that do not meet standards and required job placement records as a prerequisite for renewing operating approvals. It is also crucial to enhance regular recruitment openings for judicial roles without long delays.

Finally, law firms and big companies can make a big difference by doing better when it comes to training new talent. Instead of using unpaid or unfair internships, they should create paid apprenticeship programs that have clear steps leading to full-time jobs. Overall, making better rules for colleges, using teaching methods that focus on skills and real-world practice will help the whole legal system improve. This would let law become a rewarding and realistic career choice again for young, ambitious people. Otherwise, more graduates will face the same struggles and disappointments.

Adulterated Food: A Silent Health Crisis

To begin with, food adulteration means adding poor-quality or cheap ingredients to food to trick customers and save money. The biggest problem is with milk sellers, who often add water to their milk to make it last longer. Also, many reports show that some people are mixing harmful chemicals and detergents into paneer. Similarly, spices are sometimes mixed with powdered bricks and artificial bright colors. Because of this, sellers make more money, but consumers end up with food that is not only of bad quality but also very dangerous to health, which can lead to serious health problems for many people. In the lively markets of Jammu, enjoying a glass of milk or a plate of sweets should be a simple joy for both families and visitors. But too often, these everyday treats come with hidden risks that people don't even realize. Food adulteration is a serious threat to health and damages the trust people have in local sellers. In Jammu, common examples include milk, paneer, and sweets that are sold in different markets around the city.

That's why it's important to look closely at the issue. Reports and real examples show how bad this problem can be for people's health. This shows the urgent need for stronger and faster checks to protect our communities properly. Moreover, the figures paint a grim picture that can't be ignored. From 2016 to 2019, many food samples failed rigorous tests across Jammu and Kashmir, indicating adulteration and unfitness for consumption. In 2024-25 alone Parliament data indicated that in the financial year, 6,955 samples were tested in J&K, of which 651 were found to be unsafe, leading to over 1,200 penalties. Furthermore, recent raids confirm this isn't improving, as in July 2025 police seized quintals of fake paneer in Jammu. Meanwhile, a cold store in Bishnah was busted with approximately 440 quintals of adulterated rasgullas loaded with harmful preservatives. Likewise, viral videos have repeatedly exposed poor food standards in Srinagar. As a result, Jammu's tourist-packed markets act like magnets, drawing in unchecked street food, dairy, and meat from outside states, all slipping past tax border points like Lakhanpur without proper scrutiny. As of February 2026, 5 quintals of decomposed meat and 6,000 kg of raw fish were seized, highlighting an ongoing issue of this silent health crisis.

Notably, this poison doesn't just sit idle; it builds up silently in our bodies over time. For example, toxic chemicals in adulterated spices directly cause liver damage. Likewise, fake milk contaminated with detergents or urea leads to severe kidney problems. In fact, Jammu and Kashmir reported a stepping number of active cancer cases in 2025, and health officials have explicitly linked a portion of this rise to long-term exposure to contaminated diets. Additionally, school canteens put our children's futures at risk with potentially unsafe meals. While festivals like Diwali flood markets with sweets artificially colored with banned dyes. For poorer families, who stretch budgets on the cheapest market options, this means they're often buying slow poison unaware. Ultimately, hospitals across Jammu overflow with cases of acute food poisoning, upset stomachs, chronic weakness, and diseases that linger for years.

This is the exact reason why outdated practices are failing Jammu, and at this point, stringent, proactive monitoring is crucial. We require regular surprise inspections by FSSAI personnel, quick on-site laboratory testing at crowded marketplaces and border tolls like Lakhanpur, harsher penalties to discourage repeat violators, and extensive public awareness campaigns in villages and schools. Imagine, for instance, mobile testing vans speeding through Narwal or Talab Tillo, like Kerala's successful "Food Safety on Wheels" (FSW) models that reduced adulteration rates to large extent. Therefore, it's time for law enforcement, trustworthy merchants, and regular people to join in this struggle since everyone has a fundamental right to safe, pure food. To put it briefly, Jammu deserves food that you can eat with confidence.

 

J&K Forests: A Vital Natural Heritage

While driving out of Jammu towards Kashmir on the curvy roads, trees and green forests start flashing around us. Some moments come when we stop on the highway and it feels as if forests are alive and are standing tall like guards as they eat bad air from the passing vehicles.  Forests are the foundation of Jammu and Kashmir's environment as they keep life going. In fact, new data shows that about 20,194 square kilometers of area of the Union Territory's land is covered by forests which is around 48% of its geographical area. As a result, it ranks among India's greenest areas and a true natural heritage treasure. This green cover is more than just numbers—it's our living heritage.

I learned about them from my car and developed love for nature while watching trees everywhere as they hold animals, bees, birds, medicinal plants and add in many other ways to our life. For centuries, it has protected wildlife, regulated climate, supported water sources, and we must plant more and protect them as in present times they are being cut and need protection more than ever before. Moreover, local stories and traditions honor these woods as sacred gifts from nature. Different districts highlight this heritage's strength. For example, Doda district has most of the total forest area. Baramulla, Udhampur, and Anantnag also have significant forest cover. Likewise, Kupwara has the highest density of its land coming under forest area. In addition, these regions are heritage hotspots with habitats for rare species, and vital for biodiversity that generations have cherished and tell stories about.

However, there are variations across regions, places like Srinagar and Budgam have less forest due to expanding towns and development which appears like a danger to our life too. We need growth, but not at the expense of our irreplaceable heritage. Jammu and Kashmir's forests are especially important because they lie in the sensitive Himalayan area which serve as natural barriers, preventing soil erosion, landslides, and floods. Additionally, they maintain river flow for agriculture and drinking water—a lifeline our ancestors relied on. So, losing these forests would erase this vital legacy from our life because every tiny root in the soil is working hard to keep tress flashy and provide us clean air.

Nevertheless, threats loom over this heritage. Adding to it is illegal logging, land encroachment, fires, and climate change which pose serious risks. Next, rising temperatures and irregular rainfall damage trees and wildlife. Moreover, human activities in wild areas accelerate loss and lead to animal conflicts.  We need to take strategic steps to protect our natural heritage, like involving local communities that have been protecting forests for generations because they have the best knowledge of the land and can help monitor threats; planting more trees through community initiatives to quickly restore degraded areas; managing forests sustainably with techniques like selective harvesting to maintain healthy ecosystems; using satellites and technology for real-time monitoring of fires and illegal activities to address issues early; and responsibly developing eco-tourism to create jobs, draw tourists who value the heritage.  

Jammu and Kashmir's forests are a source of pride and an invaluable inheritance. There are different laws in various acts that address the protection of forests. However, laws and regulations alone won’t bring results unless we develop a sense of value toward our forests. For this, reminding people about fundamental duties in the constitution is more important, as Article 51 A-g clearly emphasises that we must protect our forests, which are an integral part of India’s natural heritage. Sustained efforts toward afforestation can lead to the conservation of forests in J&K. Ultimately, safeguarding them requires effective policies, decisive action, and increased awareness. Together, we can build a more sustainable future, as forests are not just scenic views—they underpin environmental stability and support life. In fact, preserving this heritage ensures a resilient future for all because healthy forests mean clean air and safe homes. So, we must act now for the sake of future generations despite all challenges.

 

Cultural Unity Sidetracked By Social Media

The Jammu region has always been a place where cultures blended like colors in a painting. People of different religions coexist here like an extended family, sharing diverse languages, arts, and a deep traditional culture that connects everyone. The lively sounds of Dogri folk songs tell ancient stories, while the touching words of Punjabi and Urdu poems move the soul. Real-life tales in Gojri and Pahari come from the hill folk. Jammu's true essence shone through this shared life and culture. From the University of Jammu emerged "Jammuiyat," a meaningful concept representing collective peace, kindness, respect, and strong intercultural bonds. The University of Jammu planned to bring it to life with the event "Jammuiyat: Sahitya–Sanskriti Samagam." Despite its promise, the idea faced fierce criticism and intense social media pressure, leading the University to rename the event.

This change muted what could have been a bolder stand. Jammuiyat sought to reconnect local communities with fading traditions threatened by globalization and smartphone dominance. Endangered languages like Punjabi and Paddari, along with cherished practices such as oral stories from grandmother to grandchild, village folk plays, field songs, and intricate wall or cloth paintings, risked vanishing as youth chased repetitive TV and app stories. The Samagam aimed to counter this as a vibrant platform where teachers, writers, painters, musicians, students, and community members collaborated to preserve heritage and keep local stories relevant. By blending literature, traditions, and youthful energy, Jammuiyat could have ignited pride in Jammu's sense of one big family, emphasizing unity over division.

Had it proceeded under the original name, the event would have helped further to preserve and revive culture through grand gatherings of poets singing of love and land, thinkers posing profound questions, and performers dancing and acting out stories. Thoughtful discussions would have traced the evolution of local arts and customs, ensuring their endurance. Interactive sessions would have further sparked deep genuine exchanges among writers, scholars, artists, and students, turning passive audiences into active participants. Youth, as trendsetters, would have joined conversations under the banner of Jammuiyat on literature, shared history, and sustaining traditions, countering screen-induced isolation with real connections—leaving a lasting social impact on unity and revival.

Basically, Jammuiyat embodied peaceful coexistence—the true spirit of Jammu. In an era when neighbors became strangers, the Samagam under its original banner could have served as a powerful wake-up call, protecting and reinventing local languages and performances. Workshops might have seen children blend Dogri love poems with smartphone videos, hill folk infuse traditional tunes with modern humor, young creators turn Gojri hill songs into short audio clips, and artists merge ancient floral motifs with city lights and digital tools—all preserved in a grand hall. These activities would have documented Jammu's rich cultural history in a new manner and passed it to future generations, fostering widespread pride and innovation.

If the University had resisted pressure and kept "Jammuiyat," it would have signaled a new beginning, like the morning sun, positioning itself as guardian of yesterday's gifts and catalyst for tomorrow's success. The unchanged Sahitya–Sanskriti Samagam would have invited every citizen to nurture vibrant cultural pride extending far beyond the hills, proving Jammuiyat not just a one-time event but a lasting movement. Ancestral traditions could have united people, spark new kind of ideas, and ensured heritage endured for generations—creating the good cultural unity that the people on social media with criticism regrettably sidetracked.